Cinnamon Legends
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Branding of Pure Ceylon Cinnamon and promoting it as a global brand in target markets is very important to highlight the main characteristics of the Ceylon Cinnamon and differentiate the Cinnamon from Cassia to gain the comparative advantage. Accordingly Ceylon Cinnamon has introduced to the international market as a branded product namely "Pure Ceylon Cinnamon" which reflects a combination of several intrinsic characteristics discussed earlier. EDB has completed the registration of "Pure Ceylon Cinnamon" trademark in Europe and USA and obtained the certificates of registration from both countries.


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